SEO Brisbane
Brisbane SEO Agency
SEO Brisbane
Is your business doing well, but your website is struggling to generate new leads or sales?
Get in touch with Resurge Digital for help with SEO Brisbane wide.
Call 1300 659 035 now to speak with a Brisbane SEO Specialist.
SEO Brisbane Business Owners Trust to Deliver Results
Real SEO Delivering Real Results
Even the most cleverly branded, custom-designed websites are nothing but dead digital real estate unless someone actually finds and sees them. Using search engine optimisation, we put your site in front of those people who are already searching for products, services and businesses like yours. Appeal to web searchers who are already looking to hire or buy from you through the power of inbound marketing. Read on to learn more about the SEO Brisbane business owners trust to deliver results, as delivered by Resurge Digital.
Ready to get started? Pick up your phone and dial 1300 659 035 now and ask us about our suite of SEO Brisbane services.
Our SEO Brisbane Services
At the beginning of your search engine optimisation campaign, we conduct a comprehensive and extensive technical SEO audit of your website and all the SEO sensitive offsite elements of your business presence online. Our approach to search engine optimisation is itself continuously optimised – at our SEO company, we are quick to discard approaches that waste yours and our time and retain only those that have a track record of working. Continue reading to learn more about the key aspects of our SEO strategies.
Domain Assessment
We check for possible domain level issues. Does your domain name look trustworthy? Does your domain name reflect the kind of a business you are running adequately? The age of your domain may also affect your website’s ability to rank. We check for all SEO sensitive aspects of your domain name and develop a strategy to overcome these problems.
Hosting Assessment
Your web hosting may serve your website from a location far away from your place of business or worse yet from where your audience is. Choosing the right web host can be challenging. Your host may limit the server resources allocated to your website and limit the ability of your website to serve content to your visitors. We assess all these elements and more; then, we work with your host to resolve any issues and only recommend host migration as a last resort.
Regular Technical Auditing
As you work on your website, add new pages, upload content, install plugins, tweak and make changes, all the accumulated updates can create technical problems which may affect the quality of your website as search engines see it. Our auditing tools run scheduled monthly crawls of your website and alert us of what needs fixing.
Onsite Technical SEO
Improving the technical quality of your website is one of the main pillars of our approach to search engine optimisation. At Resurge Digital, we specialise in technical SEO. We will find and fix your broken links, amend your URL redirections, improve your internal linking structure, speed up your website and optimise your sitemaps wherever possible, and as necessary to comply with the best possible practice. Every action we take and every decision we make when making or recommending changes to your website is informed and has a purpose behind it.
Extensive Keyword Research
Each of our Brisbane SEO campaigns starts with extensive keyword research that informs us on what keywords, terms and phrases your potential customers and clients use to search the internet for products and services like yours. Keyword research is our guide to if and how your website should change to best answer those queries, and consequently encourage search engines to show your pages to those searchers more often and in higher positions.
Comprehensive Keyword Planning
Our approach to keywords goes beyond establishing an extensive vocabulary of search terms your pages should be ranking for. We take exceptionally special care to assign keywords to the most appropriate pages on your website and ensure that the search intent behind the keywords for which we decide to rank those pages reflects what your business does, and corresponds to how real people search the web for products and services like yours.
Content Analysis and Planning
Your website probably reflects how you see and understand your business, services and products, but have you considered whether your prospective clients use the same words to talk about and search for what you are offering? Searching the web is a query-answer transaction. The extensive keyword research which we conduct at the start of every campaign informs us on what content should be present on your site, what pages it should have, what keywords it should use, and how it should be structured to maximise the commercial outcomes of your campaign. Are all the SEO sensitive elements of your site optimised? We will make sure they are.
Ongoing Content Strategy
From a search engine's perspective, a frequently updated website is by definition worth paying attention to. Logically, newer content must by definition contain more up-to-date, more accurate and better revised information than older content. That said, older content is also important; any piece of writing that has managed to remain on the web for a long period of time, must also have continuing relevance to its topic. An informed, keyword-driven content publishing strategy is crucial for your business to stay on a search engine's radar. We develop an approach to writing on topics relevant to your business and industry to attract the attention of search engines and consequently new visitors, while also working on optimising any of the older content you may have published before commencing with us. You would be excused to think that your business does not really need a blog, however, we know from the feedback of business owners who work with us, that our existing, long-term clients do indeed get discovered through their posts and articles and not only through their landing pages.
Backlink Profiling
Not all links are made equal. Many SEO agencies will build wholesale links to your website to directly manipulate the rankings. This type of link building is in fact against the guidelines of all major search engines and may easily earn you a penalty or even get you completely delisted as if you do not exist. Do you know where your brand is displayed and how? We thoroughly check your backlink profile for these problems and address them.
Link Building
We do not waste your time spending it on scoping out websites that have little to no reason or interest in linking back to you. Our approach to link building is different and somewhat de-emphasized compared to most other agencies. Our experience shows that improving the technical quality of your website is more important to search engines, and improving the quality of your content is even more important to your visitors than wholesale link building approaches or hassling other local business owners and asking them for backlinks. Some of our best performing Brisbane SEO campaigns have reached position one on Google Search Results for highly competitive keywords without a single artificially built link. If you are SEO savvy, you may find this go against the advice of many SEO bloggers and self-professed experts, but our approach is based on experience, evidence and proof, not on opinions. Additionally, link schemes may be in violation of Google guidelines. Google does give some link building advice to website owners, but we find suggestions like "See if you can get mentioned on your local news sites . . ." to be impractical for most small businesses. At Resurge Digital, we think it is rather unrealistic to expect that, for example, a sole trader or a small franchise owner will get a mention on even the local news, and prefer to focus our efforts elsewhere instead. We strongly believe in equalizing the playing field for small business owners - everyone deserves to have a shot at being found on the web.
We believe there are types of websites where any online presence-focused business owner can be realistically expected to list their business to increase its exposure without being penalised for it. We maintain a curated list of such resources in-house at Resurge Digital.
Algorithm Update Management
Google has recently started more openly disclosing the history of confirmed ranking algorithm updates. Ranking algorithm updates can be carried out several times per year, and looking at 2021 alone, as often as ten times per year. They can just as easily result in no change or an increase in your keyword rankings, as they can deliver a significant decrease, negatively affecting the business you get out of your website. Each time Google updates its ranking algorithms, the SEO goal posts are moved. As a result, search engine optimisation strategies may need to be updated as well.
It is not always in Google's interest to make their ranking criteria changes available to website owners – if everyone knew exactly what they need to do to rank in position 1 for any given keyword, everyone would do it, making it impossible to rank web pages in any order at all. This is exactly why it takes trained and experienced SEO experts to stay ahead of the game and competition. One of the most important ranking factors right now, are the successful SEO professionals themselves, with a track record of delivering proven results, backed by experience, expertise, the ability to conduct research, test ideas and develop as well as maintain reliable methods for a sustainable, long term delivery of SEO outcomes. At Resurge Digital, we are one such team.
A Genuine Brisbane SEO Agency
Our Brisbane SEO agency is a team of dedicated individuals, each with more than a decade of experience in marketing, advertising, e-commerce and business.
There are no fresh-out-of-university graduates at our SEO company; we are all experienced professionals who know what business is, what it means to you and why you are doing it. We do not outsource, ever. All of our work is carried out in-house by people you can personally meet.
Your Brisbane SEO Team
Bart
Sig
Duncan
Kendall
Brooke
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Power Up Your Business With Resurge Digital Today
Call 1300 659 035 now to speak with a Brisbane SEO Specialist, or e-mail our SEO company at [email protected] and we will quickly reply to your message.
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SEO FAQ
Frequently Asked SEO Questions
If you would like to rank higher in as many search engines as possible to increase your website traffic and awareness, then SEO is for you. If your business does not depend on online traffic, you will still benefit from SEO, thanks to the increased online visibility of your business.
If your Google Ads campaigns or Social Media Marketing campaigns are already performing well, you may want to consider adding SEO so that your eggs are not all in the same basket. SEO always works better as a part of a broader online marketing strategy, and we encourage you to explore our other digital marketing services.
We are generally able to work with any reasonably modern content management system and with custom-built websites. If you own a WordPress website, we have a WordPress SEO expert and a WordPress SEO consultant at Resurge Digital. Each is a Yoast SEO expert with a track record of delivering results and keyword ranking improvements for WordPress websites.
Our reliable web design service can help you, if you would like to move an existing website to WordPress or if you need a website built from scratch.
Our SEO methodology has a proven track record of delivering results for clients in industries ranging from medical, legal, retail and e-commerce to trades and services (and more). Your best interests and the performance of your business is not always a priority for search engines, but it is for us. At Resurge Digital, your success is our success.
We will do anything and everything we can to improve your rankings and traffic as much as possible. Search Engine Optimisation is often a long process. If you require a shorter-term solution, we recommend our PPC management service for visibility when it matters the most.
At Resurge Digital, we offer three tiers of SEO business plans: Silver starting at AU $1,500 per month, Gold from AU $2,500 per month, and Platinum beginning at AU $4,000 per month. If none of these options seem to suit your particular situation, please call us on 1300 659 035 to discuss your SEO needs with us. We can usually create a customised plan tailored to your circumstances.
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